Advertising techniques: Brand Summary - Makes the brand's benefits and specialities clear Brief - Clear and to the point Rhymes - Sticks in the mind easy to remember Repetition of brand name - Repeating something three time or more helps it to be become memorable. Alliteration - repatition of consonant sounds Use a second person - Consumer feels spoken to personally and involved in the product or identity on offer. Use of every/always - Indicates the company's unswerving commitment Present tense - Universalilty/timelessness Imperatives - Assertive demarnds designed to sweep the consumer along in agreement Use of capitals - FOR EMPHASIS! Humour - Consumers are entertained, so tend to be well disposed towards the brand Use of puns/Word play - Gives a second layer of meaning to impress the cobsumer with its smartness and novelty https://quizlet.com/_62zzyb https://quizlet.com/_62zzyb