Unit 20 and 24 Prep

Attribute: Characteristics and Qualities one would posess. Personal Attributes: A personaly attribute e.g. hard working Behaviours and Attributes: - Managing your time - Public image - Personal development - Professional development - Resilience - Focus - Creativity - Communication skills - Leadership skills - Design skills The Art Director has the most responsibility and therefore must have the most positive behaviour attributes. As they tend to be the leader of the project they must be able to uphold the public image as they are the ones that will most likely be linked to project publicly.  As they have to talk to outside profiles they must have good communication and listening skills as they must be able to talk properly and they make notes in order to pass on information to different teams within the project. They also must have leadership qualities as they must be able to chose the team that they might think will make the advert successful, with this they w...

ASA Codes: Harmful • Ads must not contain anything that is likely to condone or encourage violence or anti-social behaviour. • Ads, especially those addressed to or depicting a child, must not condone or encourage an unsafe practice.  • Ads should be prepared with a sense of responsibility to consumers and to society. Particular care should be taken with ads addressed to or depicting children. • Ads must not portray or represent children in a sexual way. • Ads should comply with the law and should not incite anyone to break it. • Ads must not cause fear or distress without justifiable reason; if it can be justified, the fear or distress should not be excessive. • Marketers must not use a shocking claim or image merely to attract attention. • Ads that are suitable for older children but could distress younger children must be sensitively scheduled. • Ads for age-restricted products like alcohol and gambling must not be targeted at or likely to...

- Mag Ads - Video Ads - Social Media (Instagram, Facebook, Snaochat) - Website pop-ups - Billboards (static/Interactive) - Radio adverts - Bus poster/Bus stop posters - Taxi Advert - Tube adverts - TV adverts - Trailers

Advertising techniques: Brand Summary - Makes the brand's benefits and specialities clear Brief - Clear and to the point Rhymes - Sticks in the mind easy to remember  Repetition of brand name - Repeating something three time or more helps it to be become memorable.  Alliteration - repatition of consonant sounds Use a second person - Consumer feels spoken to personally and involved in the product or identity on offer. Use of every/always - Indicates the company's unswerving commitment Present tense - Universalilty/timelessness Imperatives - Assertive demarnds designed to sweep the consumer along in agreement Use of capitals - FOR EMPHASIS! Humour - Consumers are entertained, so tend to be well disposed towards the brand Use of puns/Word play - Gives a second layer of meaning to impress the cobsumer with its smartness and novelty https://quizlet.com/_62zzyb https://quizlet.com/_62zzyb