Unit 20 and 24 Prep

1. Saves Money - Combining all the tech into one saves money instead of having to buy a phone, laptop and games console. 2. Saves Time - This gives you the ability to multitask, and get more things done at once.  1. Eats Time - The instant acess leads to addiction and people's focus tends to be on their devices instead of school or work. 2. Eats Relationships - We neglect our responsibilities for our devices, we tend to also neglect our families and friends. 

Attribute: Characteristics and Qualities one would posess. Personal Attributes: A personaly attribute e.g. hard working Behaviours and Attributes: - Managing your time - Public image - Personal development - Professional development - Resilience - Focus - Creativity - Communication skills - Leadership skills - Design skills The Art Director has the most responsibility and therefore must have the most positive behaviour attributes. As they tend to be the leader of the project they must be able to uphold the public image as they are the ones that will most likely be linked to project publicly.  As they have to talk to outside profiles they must have good communication and listening skills as they must be able to talk properly and they make notes in order to pass on information to different teams within the project. They also must have leadership qualities as they must be able to chose the team that they might think will make the advert successful, with this they w...

ASA Codes: Harmful • Ads must not contain anything that is likely to condone or encourage violence or anti-social behaviour. • Ads, especially those addressed to or depicting a child, must not condone or encourage an unsafe practice.  • Ads should be prepared with a sense of responsibility to consumers and to society. Particular care should be taken with ads addressed to or depicting children. • Ads must not portray or represent children in a sexual way. • Ads should comply with the law and should not incite anyone to break it. • Ads must not cause fear or distress without justifiable reason; if it can be justified, the fear or distress should not be excessive. • Marketers must not use a shocking claim or image merely to attract attention. • Ads that are suitable for older children but could distress younger children must be sensitively scheduled. • Ads for age-restricted products like alcohol and gambling must not be targeted at or likely to...

- Mag Ads - Video Ads - Social Media (Instagram, Facebook, Snaochat) - Website pop-ups - Billboards (static/Interactive) - Radio adverts - Bus poster/Bus stop posters - Taxi Advert - Tube adverts - TV adverts - Trailers