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Slogans

Advertising techniques:
Brand Summary - Makes the brand's benefits and specialities clear
Brief - Clear and to the point
Rhymes - Sticks in the mind easy to remember 
Repetition of brand name - Repeating something three time or more helps it to be become memorable. 
Alliteration - repatition of consonant sounds
Use a second person - Consumer feels spoken to personally and involved in the product or identity on offer.
Use of every/always - Indicates the company's unswerving commitment
Present tense - Universalilty/timelessness
Imperatives - Assertive demarnds designed to sweep the consumer along in agreement
Use of capitals - FOR EMPHASIS!
Humour - Consumers are entertained, so tend to be well disposed towards the brand
Use of puns/Word play - Gives a second layer of meaning to impress the cobsumer with its smartness and novelty

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